Making Money Simple — Meet Paddy.

The Story: Why AskPaddy?

​"Most of us were never taught how to manage a pension, how an ISA works, or why inflation matters at the dinner table. Finance feels like it's written in a secret code.

​We built AskPaddy.co.uk to break that code. We believe that everyone—regardless of their bank balance—deserves clear, instant, and high-quality financial guidance without the jargon or the high hourly fees."

​Who is Paddy?

​"Paddy is your digital financial guide. While he might look and sound like a friendly neighbor, he is powered by state-of-the-art AI.

​Think of Paddy as a 'super-librarian.' He has 'read' thousands of pages of official UK financial guidance, tax manuals, and pension rules. He's here 24/7 to help you understand your options, explain complex terms, and point you toward the right official resources."

How it works​

​Verified Sources: Paddy doesn’t guess. He is trained specifically on official data from GOV.UK, MoneyHelper, and the FCA.

​AI-Generated, Human-Verified: Our video tips are created using AI avatars to keep the information timely, but the scripts are researched and checked by real people.

​Guidance, Not Advice: Paddy is an educator, not a broker. He provides guidance (explaining the "what" and "how") rather than advice (telling you "which" or 'when").